YouTube’s alternative monetization strategy is a good step, but it ignores bigger problems
YouTube’s latest effort to offer more ways for creators to make money is a positive sign that the company has been listening to users’ concerns, but it doesn’t resolve the bigger problems that have been hurting creators’ ability to make money on the platform in the first place.
New monetization features, including expansive merchandise opportunities, paid stickers for live stream chats, and various channel membership tiers were all announced by YouTube chief product officer Neal Mohan yesterday at VidCon. “These new products are not some small little experiments,” Mohan told The Verge, adding that existing paid features are now bringing in revenue for “thousands and thousands” of channels.
But there was no mention of the problems that…