YouTube’s new kids’ content system has creators scrambling
Illustration by Alex Castro / The Verge
As of Tuesday afternoon, YouTube is requiring creators to label any videos of theirs that may appeal to children. If they say a video is directed at kids, data collection will be blocked for all viewers, resulting in lower ad revenue and the loss of some of the platform’s most popular features, including comments and end screens. It’s a major change in how YouTube works, and has left some creators clueless as to whether they’re subject to the new rules.
Reached by The Verge, Google confirmed that this new system was the result of a landmark $170 million settlement YouTube reached with the Federal Trade Commission in September for allegedly violating children’s privacy. It’s the largest fine ever collected under the Children’s Online…