Sat. Dec 14th, 2019

YouTube is working to bring advertising to edgier content as demonetization woes grow

Source: https://www.theverge.com/2019/11/21/20975732/youtube-demonetization-advertising-video-games-violence-burnout-susan-wojcicki-letter-creators

YouTube is working to bring advertising to edgier content as demonetization woes grow
Photo: Getty Images

YouTube is experimenting with placing advertisements for more mature audiences on edgier YouTube videos in an effort to address demonetization woes.

Videos that might be more violent in nature (like stunts, challenges, or simulated action) largely have not had advertisements run on them over the last couple of years. That also goes for videos that cover sensitive topics; news commentator Philip DeFranco often talks about his videos being considered unfriendly for advertisers, despite white-listed channels like CNN and MSNBC running ads on their videos talking about the same subjects.

Now, YouTube CEO Susan Wojcicki writes in a letter to creators that her team is working to find out which advertisers might be interested in having their…

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Source: https://www.theverge.com/2019/11/21/20975732/youtube-demonetization-advertising-video-games-violence-burnout-susan-wojcicki-letter-creators

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