YouTube creators have begun shifting channels after FTC fine leaves futures in jeopardy
Toya (left), a YouTuber who is changing the direction of her channel after YouTube’s changes. | YouTube/MyFroggyStuff
YouTube creators are already making changes to their channels out of fear that they’ll be unable to make money once the platform begins enforcing new limits around kid-friendly content.
Some of these changes include fully renaming channels to make them feel less kid-oriented, cutting out popular series dedicated to toys or games, taking up vlogging, and specifically shifting videos to target teens. Essentially, these changes retarget kids content to a slightly older demographic that isn’t covered by the $170 million settlement with the Federal Trade Commission over alleged children’s privacy law violations.
Due to the settlement, YouTube will have to stop collecting data on videos that are targeted toward kids under the age of 12, and…