Mon. Aug 26th, 2019

Snap adds 13 million daily active users as it gets serious about global expansion

Source: https://www.theverge.com/2019/7/23/20707569/snapchat-snap-earnings-users-added-filter-gender-swap

Snap adds 13 million daily active users as it gets serious about global expansion
Illustration by Alex Castro / The Verge

Snap continues to rebound, adding 13 million daily active users to Snapchat this past quarter. Those added users bring the total number of people using the app around the world every day to 203 million, which is the highest it’s been since Snap went public. The growth indicates that Snap’s investment in product features for a more global user base is paying off and that its luck in creating viral face filters is helping it grow, too. Snap estimates that between 7 and 9 million users joined because of the face filters with the remaining 4 to 6 million users being attributable to the company’s broader product focuses.

Last quarter, it released an updated, optimized version of its Android app after years of Android users complaining about a…

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Source: https://www.theverge.com/2019/7/23/20707569/snapchat-snap-earnings-users-added-filter-gender-swap

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