Snapchat’s new Landmarkers will make the Eiffel Tower puke rainbows
Snap is taking its augmented reality tools to a much bigger canvas. The company today announced Landmarkers, a set of lenses aimed at bringing new life to some of the world’s most famous locations. The lenses, which were designed by Snapchat users, transform locations like the Eiffel Tower into animated characters — one of which throws up rainbows. They’re rolling out inside Snapchat starting today.
At launch, Landmarkers are available in five locations around the world. In addition to the Eiffel Tower, you can find them at Buckingham Palace in London; the Capitol in Washington, DC; the Flatiron Building in New York City; and the TCL Chinese Theatre in Hollywood.
One lens causes the Capitol Building to shoot confetti. Another turns the…