Thu. Jun 20th, 2019

Snap has a new plan for taking over teens’ lives

Snap has a new plan for taking over teens’ lives

Snap is a great little factory for social-media invention, and a lousy business that loses money and executives at a higher rate than any of its peers. Whether it can ultimately remain an independent company hinges on two things: inventing something that others have a harder time copying than they have had to date; and building revenue products that can make the company profitable and entice executives to stay beyond a few months.

At its first-ever partner summit today, Snap sought to turn the focus away from its bruising post-IPO history and toward the future: one in which Snapchat stories make their way onto Tinder and Houseparty; Snap ads appears in other developers’ apps; a burgeoning video game platform and growing roster of…

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Source: https://www.theverge.com/interface/2019/4/5/18296063/snap-gaming-snapchat-teens-advertising

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