Samsung isn’t going it alone in the fight against Apple and Google
Microsoft CEO Satya Nadella appeared during Samsung’s event to announce the partnership. | Photo by Drew Angerer / Getty Images
At Samsung’s Galaxy Unpacked event yesterday, the company announced no fewer than four partnerships. There was a deal with Discord to build its gaming-focused chat app into Samsung’s game launcher; one with Under Armour to release a special edition of the Galaxy Watch Active 2; Microsoft is bundling its Android apps on the Note 10; and Samsung even invited a representative from the United Nations up onstage to promote a new development goals app that will be preinstalled on Samsung’s phones.
These partnerships set Samsung up to take on longtime rival Apple this holiday season, and even Google as the search giant looks to muscle in on high-end Android sales with the Pixel 4.
Perhaps most notably, Microsoft CEO Satya Nadella appeared in…