Salt Edge Teams Up with UK-Based PFM App Emma
London-based money management app Emma is the latest company to partner with global data aggregator Salt Edge. The integration will enable Emma users to securely connect their accounts – whether for debit, credit, e-wallet, savings, mortgage, cryptocurrency, or insurance – from banks throughout the U.K.
“We started Emma on a mission to help millions of people improve and fix their finances, once (and) for all,” company CEO Edoardo Moreni said. Emma earned its AISP (account information services provider) approval from the FCA a little over a year ago, and its new relationship with Salt Edge is part of the company’s strategy to “expand to new countries, with them, as partners.”
Praising Emma for its rapid growth and development, Salt Edge CEO Dmitrii Barbasura said his company’s familiarity with the money management space was a significant advantage for the integration.
“Having great experience with PFMs, and being very familiar with the nuances, we believe our solution to be a great fit for Emma,” Barbasura said. “We truly believe that working together towards improving the way people manage their financials will bring fruitful results in our collaboration.”
Headquartered in Toronto, Ontario, Canada, Salt Edge demonstrated its Open Banking Platform at FinovateEurope 2019 earlier this year. With more than 3,100 connected banks representing 250,000+ daily active end users, Salt Edge’s technology brings thousands of bank APIs into a single gateway. The company adds value during the payment flow by providing data enrichment, financial categorization, financial health check and payee verification, and other services.