Sat. Aug 24th, 2019

How Piano created a “propensity” paywall that uses machine learning with 76 metrics to predict how likely someone is to subscribe, and adjusts accordingly (Christine Schmidt/Nieman Lab)

Source: http://www.techmeme.com/190808/p4#a190808p4

How Piano created a “propensity” paywall that uses machine learning with 76 metrics to predict how likely someone is to subscribe, and adjusts accordingly (Christine Schmidt/Nieman Lab)

Christine Schmidt / Nieman Lab:
How Piano created a “propensity” paywall that uses machine learning with 76 metrics to predict how likely someone is to subscribe, and adjusts accordingly  —  They went from being the kid nobody wanted to talk with to one of the cool kids on the block.  (Apparently showing the other kids how to make money helps.)

Source: http://www.techmeme.com/190808/p4#a190808p4

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