Sat. Aug 24th, 2019

Minecraft’s recent surge on YouTube proves that the ‘PewDiePie Effect’ is still real

Source: https://www.theverge.com/2019/8/7/20756845/minecraft-pewdiepie-youtube-resurgence-trend-creators-monetization

Minecraft’s recent surge on YouTube proves that the ‘PewDiePie Effect’ is still real
PewDiePie/YouTube

Almost two months ago, Felix “PewDiePie” Kjellberg did something his fans have wanted for years: he made a Minecraft video, and he’s continued to make them ever since. The result was Kjellberg’s most successful month in years, pulling in more than 570 million views in July and kickstarting a new trend among some of the biggest YouTube creators.

For the first time since January 2017, Minecraft has surpassed Fortnite as the most-searched game on YouTube. Minecraft is having a moment again, and it’s reminiscent of one of YouTube’s earliest gaming trends known as the “PewDiePie Effect.”

The “PewDiePie Effect” is a term that YouTuber and commentator Matthew “MatPat” Patrick used in a recent video to talk about creators’ influences on the…

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Source: https://www.theverge.com/2019/8/7/20756845/minecraft-pewdiepie-youtube-resurgence-trend-creators-monetization

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