iHeartMedia will start airing its own podcasts on over 200 of its radio stations every Sunday
Photo by Smith Collection/Gado/Getty Images
iHeartMedia will harness more than 850 radio stations to build its podcast audience and entice potential advertisers. The company today announced Sunday Night Podcasts, in which 270 stations will play a prerecorded podcast episode in between music or talk radio. The initiative will bring podcasts to the airwaves in every one of iHeart’s markets.
Station programmers can decide which iHeart show they broadcast, which will likely be chosen based on the station’s audience, and when to play it. The company is giving them a variety of shows to choose from, so a station catering to a big city might choose to play The Breakfast Club, which originally comes from Power 105.1 in New York City, or a show called Culture Kings. A pop station might…