Influencers and sports shows: how a new podcasting network thinks it’ll break into China
Photo by Amelia Holowaty Krales / The Verge
A new podcast network is launching today with a focus on influencer-hosted shows and sports content that it thinks will have international appeal. HiStudios, a company spun out of the startup Himalaya, has already inked deals with a variety of creators, including NBA player James Harden and boxer Mike Tyson, setting it up to compete with all the other networks also hunting for new podcast talent. The difference in HiStudios’ case, and what might make it enticing to creators, is its close tie to one of China’s biggest audio platforms — Ximalaya.
The Los Angeles-based team’s already working with a variety of creators, including SLAM Magazine, Harden, the World Surf League, Tyson, and an influencer slate deal with major creator talent…