Harry Potter fans can spend $75 a year on a new subscription service
For $74.99 a year (£59.99), Harry Potter fans can get a new video series, discounted merchandise, special events, and all seven books in the main series. The offering, from Warner Bros. and Pottermore, is a premium addition to the Wizarding World app that launched in August. It’s called Wizarding World Gold.
From a quick glance at Wizarding World Gold’s offerings, it’s likely that Warner Bros. and Pottermore, author J.K. Rowling’s company, want to mirror the success companies like Disney have found with their own membership programs. Disney’s D23 membership, which gives people discounted access to the company’s parks and access to exclusive events, is a big part of Disney’s relationship with its fans. The annual subscription even spawned…