Read Google’s new Nest privacy promise and tell me if you’re swayed
Google wants to be inside your home. It wants to sell you cameras, alarm systems, and voice assistants to make your life — and maybe its targeted advertising business — that much easier. But there’s a problem. People don’t necessarily trust big tech companies or their camera-equipped smart displays right now.
And while Google may not have had a Cambridge Analytica-level scandal on its hands, a couple recent incidents with its Nest division could have given buyers pause: a string of digital break-ins where Nest cameras let strangers deliver fake nuclear bomb threats and spy on babies over the internet (not exaggerating), and the revelation that the Nest Secure alarm system had a secret microphone that buyers never knew about.
So today, as…