Facebook now lets anyone make an Instagram face filter
Facebook’s tool for building augmented reality effects, Spark AR, now allows anyone to make custom face filters and other effects for Instagram Stories. The platform was previously limited to approved creators, but today’s update will let anyone create and upload their own AR filters to Instagram. Instagram is also introducing an Effect Gallery tab on artists’ profiles, letting artists display their creations.
Instagram introduced AR filters in May 2018, but the filters only exploded in popularity after more creators joined the closed beta last October. The surreal designer filters have helped boost AR creators’ followings, as effects can only be added to a user’s in-app camera once they follow the creator’s account. Once a user follows…