Don’t underestimate Americans’ knowledge of Facebook’s business model
As part of its ongoing study of attitudes about Facebook, Pew Research today released some new data on how well people understand the fundamentals of ad targeting. In The Verge, Julia Alexander has the key findings:
Seventy-four percent of Facebook users are unaware that Facebook records a list of their interests for ad-targeting purposes, according to a new study from the Pew Institute.
Participants in the study were first pointed to Facebook’s ad preferences page, which lists out a person’s interests. Nearly 60 percent of participants admitted that Facebook’s lists of interests were very or somewhat accurate to their actual interests, and 51 percent said they were uncomfortable with Facebook creating the list.
Coverage of the data…