Disney won’t share ratings for original Disney+ titles despite industry push to do so
Disney won’t publicly share viewership numbers for its original series and movies, despite fellow streaming giants like Netflix being more transparent in the wake of industry-wide criticism.
The content and development teams overseeing Disney+ have spoken about how they’re approaching sharing metrics in internal conversations, according to multiple Disney executives. The company currently doesn’t see a reason to share metrics with the public, although creative talent who partner with Disney on Disney+ titles will receive some form of ratings.
Since Disney+ doesn’t run with ads, there’s no pressure to partner with a company like Nielsen, the foremost ratings agency, to show advertisers how well a show or movie is performing. Releasing…