Bitmoji Party is Snap’s first original game for Snapchat
Snap today announced Bitmoji Party, its first original multiplayer game for Snapchat. Bitmoji Party offers players a series of lightly challenging mini-games for the mobile phone, and is designed to be played by small groups. If successful, it could attract new users to Snapchat while encouraging them to spend more time inside the app.
Bitmoji Party, which casts players as their company’s popular personalized avatars, will begin rolling out today around the world, the company said today at its partner summit in Hollywood. It’s part of an expansion of the company’s efforts around gaming, which also include the introduction of five games from publishers including Zynga.
Bitmoji Party began to be developed after Snap acquired Prettygreat,…