Fri. Dec 14th, 2018

The last time Microsoft was more valuable than Apple, the Zune was still taking on the iPod (AAPL, MSFT)

The last time Microsoft was more valuable than Apple, the Zune was still taking on the iPod (AAPL, MSFT)

  • Microsoft briefly surpassed Apple as the most valuable US company on Monday.
  • The last time Microsoft was worth more than Apple was in 2010.
  • The technology industry has changed a lot since then. 

Microsoft dethroned Apple as the most valuable US company during trading on Monday. 

For the time being, Microsoft’s market capitalization is about $812 billion. Apple’s is slightly less. 

The largely symbolic milestone came less than two months after Apple’s market cap reached a peak above $1.12 trillion, significantly above Microsoft’s peak of $887 billion. Apple was even the first US company with a $1 trillion valuation. But since then, Apple’s stock has gotten whacked based on fears of slowing iPhone demand, seemingly confirmed by the company when it said on November 1 that it would no longer disclose iPhone unit sales.

The last time that Microsoft was more valuable than Apple was back in 2010 — eons ago in the fast-moving technology market.

On the day that Apple overtook Microsoft back then, Apple was worth only about $222 billion in terms of total market capitalization — compared to Microsoft’s $219 billion. (Before that, the last time the two companies switched places was in 1989.)

In fact, just a quick recap of what products were on the market back then will make you realize it was an entirely different era:

SEE ALSO: Microsoft dethrones Apple as the most valuable US company

Microsoft was still selling the Zune — it wouldn’t be discontinued until 2011.

The Zune was a portable music player that was supposed to compete with Apple’s iPod. It came with 32GB of built-in storage.

It was launched in 2006 but was never as successful as the iPod.

See the rest of the story at Business Insider

Source: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/KCiKu6yi1BE/apple-vs-microsoft-what-tech-was-like-in-2010-2018-11