Tim Cook calls on FTC to let consumers track and delete their personal data
Apple CEO Tim Cook has called on the US government to introduce new tools to help users control the online data collected about their lives. Writing in an op-ed for Time magazine, Cook said consumers should have the power to “delete their data on demand, freely, easily and online, once and for all.”
In the column Cook inveighed against what he called the “shadow economy” of data brokers: companies that collect and sell personal data generated by digital tracking. Cook repeated points he made in a speech last year, saying that the public needs new rights to manage this information. Personal data should be minimized, says Cook, it should be secure, and individuals should be able to access and delete it whenever they like.