Amazon says Black Friday and Cyber Monday 2018 were the biggest shopping days in its history
- Amazon has said that Cyber Monday was the biggest ever shopping day in their 24-year history.
- It was part of a record-breaking holiday season spanning Thanksgiving, Black Friday, the weekend, and Cyber Monday.
- They say they also shifted “millions” more products from Thanksgiving to Cyber Monday than during the 2017 holiday period.
- Amazon expressed the sales figures as a percentage increase, rather than dollar amounts.
Amazon say that Cyber Monday smashed the company’s records to become the biggest shopping day in history.
The company did not release hard figures but said 2018 was “the single biggest shopping day in the company’s history with the most products ordered worldwide,” a company press release said on Tuesday.
Amazon also said that the period between Thanksgiving and Cyber Monday — known as the Turkey-five — also broke the company record for the most sales worldwide, selling “millions” more products than the same period in 2017.
Jeff Wilke, CEO of Amazon Worldwide Consumer said: “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season.”
A $7.8 billion shopping day
2018’s Cyber Monday was forecast to be the biggest ever for the US economy at large. According to a report from Adobe Analytics, US shoppers spent $7.8 billion on Monday alone, an 18% hike from 2017.
The shape of sales could also be changing, with spending spread more evenly over a five-day period rather than crammed into 24 hours.
According to Ray Wimer, an assistant professor of retail practice at Syracuse Universityeople are changing the way they shop, Black Friday and Cyber Monday are merging as shoppers’ habits shift online.
“Black Friday is really no longer a one-day shopping extravaganza, it really signals a kickoff to a four-day promotional period that concludes on Cyber Monday,” he said.
Though Cyber Monday looks to have broken records, it is eclipsed by Singles Day, a Chinese shopping event that attracts almost four times the sales volume.
With $30.8 billion made in sales over 24 hours this month from a single company — the e-commerce platform Alibaba — Singles Day celebration is easily the biggest shopping event on earth.